Advertising agencies can take advantage of SharePoint’s collaboration features to build client portals, allowing more comprehensive communication and centralising all documents relating to a particular client or campaign in the one place. Using a shared platform agencies can give clients timely updates on campaign performance, and service client requests with 100% accountability.
Creative teams can create shared document libraries including images, briefs and copy, accessible to all team members and client contacts. Project managers can create timelines and schedules, and assign tasks across the agency to ensure that all deadlines and commitments are met.
A collaborative platform between agencies and clients ensures higher quality communication and better results for clients.